Marketing terms, plain and simple
24 definitions every Malaysian SME owner should know. Click any term to read more.
AI Content Generation
Using artificial intelligence to automatically write social media posts, product descriptions, blog articles, or ad copy. MarketOS generates content in English, BM, and Chinese.
A/B Testing
Running two versions of an ad, email, or landing page simultaneously to see which performs better. Essential for improving campaign performance over time.
CTR (Click-Through Rate)
The percentage of people who click your ad or post after seeing it. Higher CTR means your content is relevant and compelling. Industry average is 1–3%.
CPM (Cost Per Mille)
The cost to show your ad 1,000 times. Used in brand awareness campaigns on Facebook, Instagram, and TikTok.
CPC (Cost Per Click)
How much you pay each time someone clicks your ad. Lower CPC means your targeting and creative are efficient.
Conversion Rate
The percentage of visitors who complete a desired action — purchase, sign-up, or enquiry. E-commerce conversion rates in Malaysia typically range from 1–3%.
CRM (Customer Relationship Management)
A system to manage your leads and customers — tracking who they are, what they bought, when you last contacted them, and what follow-up actions are needed.
Content Calendar
A schedule that plans what content you'll post, when, and on which platform. Helps you stay consistent and plan around Malaysian campaigns like Raya, CNY, and 11.11.
FPX (Financial Process Exchange)
Malaysia's online banking payment gateway, supported by Maybank, CIMB, Public Bank, RHB, and others. The most common payment method for Malaysian online purchases.
Funnel
The customer journey from awareness to purchase. Top of funnel = brand discovery. Middle = consideration. Bottom = conversion.
Lead Nurturing
The process of building relationships with potential customers who aren't ready to buy yet — through follow-up messages, educational content, and timely offers.
Lookalike Audience
A Meta Ads feature that finds new potential customers who share similar traits to your existing customers or page fans.
Open Graph (OG) Tags
Special tags that control how your website looks when shared on Facebook, WhatsApp, LinkedIn, and other platforms.
Organic Reach
The number of people who see your content without paid promotion. Facebook and Instagram have significantly reduced organic reach — making scheduling and quality content critical.
ROAS (Return on Ad Spend)
How much revenue you earn for every Ringgit spent on advertising. A ROAS of 3× means every RM1 spent returns RM3 in sales. Most Malaysian SMEs target 2–4× ROAS.
Retargeting
Showing ads to people who have already visited your website or engaged with your social media. Retargeted audiences convert at significantly higher rates than cold audiences.
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