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Conversion Rate

The percentage of visitors who complete a desired action — purchase, sign-up, or enquiry. E-commerce conversion rates in Malaysia typically range from 1–3%.

What is Conversion Rate?

Conversion rate measures the percentage of website visitors or ad viewers who complete a desired action — making a purchase, submitting a form, signing up for a trial, or sending an enquiry.

Formula: Conversion Rate = (Conversions ÷ Total Visitors) × 100

Malaysian E-commerce Benchmarks

  • Shopee/Lazada stores: 1–4% add-to-cart, 0.5–2% purchase
  • Direct website sales: 0.5–2%
  • WhatsApp enquiries to sale: 20–40% for well-nurtured leads
  • Landing page sign-ups: 5–15% for well-optimised pages

How to Improve Conversion Rate

  • Speed up your website — every 1-second delay reduces conversions by ~7%
  • Make CTA buttons prominent and action-oriented
  • Add social proof (reviews, buyer counts)
  • Offer FPX and e-wallet payment options
  • Simplify the checkout process — fewer steps, less friction

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