SEO (Search Engine Optimisation)
The process of improving your website so it ranks higher on Google search results — without paying for ads. Good SEO brings free, organic traffic.
What is SEO?
Search Engine Optimisation (SEO) is the practice of improving your website's visibility in Google and other search engines. When someone searches for a product or service you offer, good SEO means your website appears near the top of the results — for free.
The 3 Pillars of SEO
1. Technical SEO — making sure your site loads fast, works on mobile, has HTTPS, and can be crawled by search engines.
2. On-Page SEO — optimising your content, title tags, meta descriptions, headings, and keywords on each page.
3. Off-Page SEO — building authority through backlinks from other websites, local citations, and Google My Business.
SEO for Malaysian Businesses
- Target local keywords: "florist Kuala Lumpur", "kedai makan Penang"
- Set up and optimise Google Business Profile for local search
- Get listed in Malaysian business directories (MDEC, SME directories)
- Create content in BM and English to capture both language audiences
How Long Does SEO Take?
SEO is a long-term strategy. Most new websites take 3–6 months to see meaningful ranking improvements. However, technical fixes and local SEO improvements can show results within weeks.
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