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Content Calendar

A schedule that plans what content you'll post, when, and on which platform. Helps you stay consistent and plan around Malaysian campaigns like Raya, CNY, and 11.11.

What is a Content Calendar?

A content calendar is a planning tool that maps out your social media posts, blog articles, and marketing campaigns in advance. Instead of scrambling for content ideas daily, you plan weeks or months ahead.

Key Malaysian Campaign Dates to Plan Around

  • Hari Raya Aidilfitri — 4–6 weeks of pre-Raya campaign
  • Chinese New Year — 2–4 weeks of pre-CNY content
  • Merdeka / Malaysia Day — national pride campaigns
  • 11.11, 12.12, 9.9 — Shopee/Lazada mega sales
  • Hari Raya Haji, Deepavali — multicultural content opportunities

What Goes in a Content Calendar

  • Post date and time
  • Platform (Facebook, Instagram, TikTok, Shopee)
  • Content type (image, video, carousel, story)
  • Caption and copy
  • Campaign or promotion it supports

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