WA
CRMWhatsApp Business API
The enterprise version of WhatsApp that allows businesses to send bulk messages, automate replies, and integrate with CRM systems.
What is WhatsApp Business API?
The WhatsApp Business API is the developer-level version of WhatsApp designed for medium and large businesses. Unlike the free WhatsApp Business App (limited to one device, no bulk messaging), the API enables programmatic messaging, CRM integration, chatbots, and broadcast campaigns.
API vs Business App
- Business App: free, one device, manual messaging, basic auto-replies, up to ~250 broadcast recipients
- Business API: paid, unlimited devices, bulk broadcasts, CRM integration, chatbots, automated sequences
Use Cases for Malaysian SMEs
- Send order confirmations and shipping updates automatically
- Broadcast Raya/CNY promotions to thousands of opted-in contacts
- Automated follow-up sequences for new enquiries
- Connect WhatsApp conversations to your CRM for full lead tracking
- Chatbot for FAQ responses outside business hours
Getting Started
You need a Facebook Business Manager account, a dedicated phone number, and to apply through an approved WhatsApp Business Solution Provider (BSP). Approval typically takes 2–5 business days.
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