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CPC
Paid Ads

CPC (Cost Per Click)

How much you pay each time someone clicks your ad. Lower CPC means your targeting and creative are efficient.

What is CPC?

Cost Per Click (CPC) is the amount you pay every time a user clicks on your ad. It directly impacts your advertising efficiency — the lower your CPC, the more traffic you get for your budget.

Formula: CPC = Total Ad Spend ÷ Total Clicks

Typical CPC in Malaysia

  • Facebook Ads: RM0.50–2.50 for most industries
  • Google Search Ads: RM1–5 for competitive keywords, higher for finance/property
  • TikTok Ads: RM0.30–1.50

What Affects CPC?

Ad quality and relevance score, audience competition, bidding strategy, and ad placement all affect CPC. Improving your CTR is the most reliable way to lower CPC — platforms reward relevant ads with cheaper clicks.

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