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Retargeting

Showing ads to people who have already visited your website or engaged with your social media. Retargeted audiences convert at significantly higher rates than cold audiences.

What is Retargeting?

Retargeting (also called remarketing) is the practice of showing ads specifically to people who have already interacted with your brand — visited your website, viewed a product, watched your video, or engaged with your social media page.

Why Retargeting Works

Most people don't buy on their first visit. Retargeting keeps your brand visible to people who showed interest, nudging them back when they're ready to purchase. Retargeted audiences typically convert at 3–5× the rate of cold audiences.

Retargeting for Malaysian E-commerce

  • Show cart abandoners a discount offer within 24 hours
  • Retarget product page viewers with social proof (reviews, sales count)
  • Re-engage past purchasers with new arrivals or complementary products
  • Retarget WhatsApp enquirers who didn't convert

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