Lookalike Audience
A Meta Ads feature that finds new potential customers who share similar traits to your existing customers or page fans.
What is a Lookalike Audience?
A Lookalike Audience is a targeting feature in Meta Ads (Facebook/Instagram) that automatically finds new users who share similar characteristics to your existing customers, website visitors, or page fans.
How to Create One
Upload a Custom Audience (your existing customer list, email subscribers, or website visitors via the Meta Pixel), then create a Lookalike based on it. Meta analyses the traits of your source audience and finds similar users.
Best Lookalike Sources for Malaysian SMEs
- Your past purchasers — highest intent match
- Top 25% of website visitors by time spent
- WhatsApp contacts list
- Video viewers (75%+ watched)
Lookalike Size
1–2% Lookalike = closer match, smaller audience. 5–10% = broader match, larger audience. Start with 1–2% for maximum relevance.
Apply this with MarketOS
AI content, ads, SEO, CRM — built for Malaysian SMEs.