UGC (User Generated Content)
Content created by your customers — reviews, unboxing videos, photos with your product. Highly trusted by Malaysian buyers and very effective for social proof.
What is UGC?
User Generated Content (UGC) is any content — photos, videos, reviews, social media posts — created by your customers or users about your brand. It's organic, authentic, and highly trusted by other potential buyers.
Why UGC Works So Well in Malaysia
Malaysian consumers heavily rely on peer reviews before purchasing. Platforms like Shopee and Lazada show buyer reviews prominently, and TikTok's review culture has made authentic unboxing videos a key purchase driver. Real customer content converts better than polished brand content.
How to Generate More UGC
- Ask customers to share photos/videos with a branded hashtag
- Offer a small discount or gift for leaving a photo review on Shopee/Lazada
- Run monthly giveaways for best customer posts
- Feature customer content on your social media (with permission)
- Send a WhatsApp message 3 days after delivery asking for a review
Reusing UGC
Always get explicit permission before reposting customer content. A simple WhatsApp message — "Hi, we love your post! May we share it on our page?" — is sufficient. Credit the original creator in your post.
Apply this with MarketOS
AI content, ads, SEO, CRM — built for Malaysian SMEs.