CPM (Cost Per Mille)
The cost to show your ad 1,000 times. Used in brand awareness campaigns on Facebook, Instagram, and TikTok.
What is CPM?
CPM (Cost Per Mille, where "mille" is Latin for 1,000) is the price you pay for every 1,000 times your ad is shown. It's the standard metric for brand awareness and reach campaigns.
Formula: CPM = (Total Ad Spend ÷ Total Impressions) × 1,000
Typical CPM in Malaysia
- Facebook/Instagram: RM8–25 depending on audience and placement
- TikTok Ads: RM10–20 for broad audiences
- Google Display Network: RM3–10
CPM tends to spike during campaign seasons — Raya, CNY, 11.11 — as more advertisers compete for the same eyeballs.
CPM vs CPC
CPM is best for awareness — you're paying to be seen. CPC (Cost Per Click) is better when you want direct action. For most Malaysian SMEs driving sales, CPC or conversion-optimised campaigns outperform pure CPM campaigns.
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