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Open Graph (OG) Tags

Special tags that control how your website looks when shared on Facebook, WhatsApp, LinkedIn, and other platforms.

What are Open Graph Tags?

Open Graph (OG) tags are HTML meta tags that control how your webpage appears when shared on social media platforms like Facebook, LinkedIn, WhatsApp, and Twitter/X. Without them, social platforms auto-generate previews that often look broken or irrelevant.

The Essential OG Tags

  • og:title — the headline shown in the preview
  • og:description — the preview text (2–3 sentences)
  • og:image — the preview image (recommended: 1200×630px)
  • og:url — the canonical URL of the page

Why This Matters in Malaysia

WhatsApp is the primary sharing platform in Malaysia. When your customers share your product page or blog post via WhatsApp, it shows a link preview — that preview is controlled entirely by your OG tags. A compelling preview image and title significantly increases click-through rates.

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